一、軟件概述

互聯網的(de)(de)飛(fei)速發展及其(qi)在(zai)商(shang)(shang)(shang)務(wu)(wu)(wu)活(huo)動中的(de)(de)廣(guang)泛應(ying)(ying)(ying)用(yong)，使(shi)得電(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)理(li)(li)論(lun)(lun)(lun)研究和(he)知識傳(chuan)播往往滯后有電(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)實踐(jian)；一(yi)方(fang)(fang)面(mian)，新的(de)(de)電(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)模(mo)式(shi)和(he)商(shang)(shang)(shang)務(wu)(wu)(wu)應(ying)(ying)(ying)用(yong)層出不窮，而電(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)應(ying)(ying)(ying)用(yong)的(de)(de)理(li)(li)論(lun)(lun)(lun)提(ti)煉和(he)升華需要(yao)一(yi)個(ge)過(guo)程，制約著(zhu)電(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)理(li)(li)論(lun)(lun)(lun)與實踐(jian)的(de)(de)有機結合；另一(yi)方(fang)(fang)面(mian)，企(qi)(qi)業(ye)(ye)(ye)電(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)的(de)(de)應(ying)(ying)(ying)用(yong)對電(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)人(ren)(ren)(ren)才的(de)(de)商(shang)(shang)(shang)務(wu)(wu)(wu)應(ying)(ying)(ying)用(yong)能力要(yao)求(qiu)越來越高，而目前電(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)專業(ye)(ye)(ye)人(ren)(ren)(ren)才培(pei)養模(mo)式(shi)和(he)教學體系還不夠成熟(shu)，造(zao)成了電(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)人(ren)(ren)(ren)才培(pei)養與企(qi)(qi)業(ye)(ye)(ye)需求(qiu)的(de)(de)脫節。因此(ci)，對廣(guang)大電(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)學習者(zhe)來講，在(zai)掌握一(yi)定(ding)的(de)(de)電(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)理(li)(li)論(lun)(lun)(lun)知識基(ji)礎上，通過(guo)對典型電(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)案例的(de)(de)分析和(he)比較，可以達到(dao)舉一(yi)反(fan)三(san)的(de)(de)效(xiao)果，有效(xiao)提(ti)高其(qi)在(zai)電(dian)(dian)(dian)子(zi)(zi)(zi)(zi)商(shang)(shang)(shang)務(wu)(wu)(wu)應(ying)(ying)(ying)用(yong)中的(de)(de)商(shang)(shang)(shang)務(wu)(wu)(wu)應(ying)(ying)(ying)用(yong)能力。

二、軟件功能簡介

系(xi)統(tong)從案(an)例分(fen)析、評論管理方向(xiang)入手，從電子(zi)商務(wu)案(an)例中進行充分(fen)學習。

系統案(an)例庫(ku)方向包括：

1、電子商務(wu)物流服(fu)務(wu)環境案例庫

2、電(dian)子商務認證支付環境案例(li)庫

3、電子商務金融服務環境(jing)案例(li)庫

4、電子商務B2B模式案例(li)庫

5、電子商務B2C模式(shi)案例庫

6、電子商務C2C模式案例庫

7、電(dian)子(zi)商務(wu)C2B模(mo)式案例庫(ku)

8、電子商務O2O模式案例庫

9、電子商(shang)務SNS模式案例庫

10、電子商務云計算案例庫

11、電子商務大數(shu)據(ju)模(mo)式(shi)案(an)例庫

12、電(dian)子(zi)商(shang)務移動電(dian)子(zi)商(shang)務案例庫

13、電子(zi)商務物(wu)聯網應用(yong)案例(li)庫

三、軟件特點及優勢

電(dian)子(zi)(zi)(zi)商務(wu)(wu)案例是指在電(dian)子(zi)(zi)(zi)商務(wu)(wu)應用(yong)中，某一(yi)種(zhong)(zhong)電(dian)子(zi)(zi)(zi)商務(wu)(wu)模式(shi)在一(yi)定領域內(nei)的典型應用(yong)。電(dian)子(zi)(zi)(zi)商務(wu)(wu)案例分(fen)析(xi)則要通過對各種(zhong)(zhong)商務(wu)(wu)模式(shi)的典型案例進行系統分(fen)析(xi)，系統的把握(wo)各種(zhong)(zhong)具(ju)體的電(dian)子(zi)(zi)(zi)商務(wu)(wu)模式(shi)內(nei)涵、特(te)點及(ji)其商務(wu)(wu)應用(yong)情(qing)況，以利于(yu)電(dian)子(zi)(zi)(zi)商務(wu)(wu)模式(shi)的推廣和應用(yong)。

在進行(xing)電子商(shang)務案例(li)(li)分析(xi)時，一般(ban)應該遵循一定(ding)的程(cheng)序(xu)，按照(zhao)一定(ding)的模型進行(xing)系統分析(xi)，以科學把握案例(li)(li)的精髓。

對(dui)案(an)例(li)(li)基(ji)本情況的(de)(de)匯總(zong)是進(jin)(jin)(jin)行電(dian)子(zi)商務(wu)案(an)例(li)(li)分(fen)析的(de)(de)重要(yao)基(ji)礎工作，通過對(dui)案(an)例(li)(li)基(ji)本情況進(jin)(jin)(jin)行匯總(zong)，可以對(dui)所要(yao)分(fen)析的(de)(de)案(an)例(li)(li)有比較全面、系統的(de)(de)了解，以掌(zhang)握案(an)例(li)(li)的(de)(de)背景資料，為進(jin)(jin)(jin)行案(an)例(li)(li)電(dian)子(zi)商務(wu)模式的(de)(de)深入分(fen)析奠(dian)定(ding)基(ji)礎，因為任何成功的(de)(de)電(dian)子(zi)商務(wu)模式其實都有一定(ding)的(de)(de)發展背景。

系統收集電(dian)子商(shang)務案例的(de)(de)(de)基本(ben)情況，首先(xian)要(yao)瀏覽公(gong)(gong)(gong)(gong)(gong)司(si)(si)網(wang)(wang)站(zhan)，一方面，多網(wang)(wang)站(zhan)的(de)(de)(de)功能結(jie)構和(he)所提供的(de)(de)(de)產品和(he)服務有總體(ti)的(de)(de)(de)了解，另一方面，要(yao)閱讀網(wang)(wang)站(zhan)公(gong)(gong)(gong)(gong)(gong)布的(de)(de)(de)公(gong)(gong)(gong)(gong)(gong)司(si)(si)發展歷程(cheng)或大事記(ji)。以了解公(gong)(gong)(gong)(gong)(gong)司(si)(si)的(de)(de)(de)發展背(bei)景；其(qi)次，對(dui)公(gong)(gong)(gong)(gong)(gong)司(si)(si)發展歷程(cheng)或大事記(ji)所記(ji)載的(de)(de)(de)公(gong)(gong)(gong)(gong)(gong)司(si)(si)發展過(guo)程(cheng)的(de)(de)(de)重要(yao)階段或重要(yao)事件，通(tong)過(guo)互聯(lian)網(wang)(wang)或其(qi)他媒體(ti)的(de)(de)(de)文獻進(jin)(jin)行追(zhui)溯性調查，進(jin)(jin)一步深入了解公(gong)(gong)(gong)(gong)(gong)司(si)(si)發展背(bei)景和(he)其(qi)電(dian)子商(shang)務模式(shi)的(de)(de)(de)形成過(guo)程(cheng)；再次，通(tong)過(guo)公(gong)(gong)(gong)(gong)(gong)司(si)(si)網(wang)(wang)站(zhan)中的(de)(de)(de)自我介(jie)紹(shao)等(deng)宣(xuan)傳材料(liao)，互聯(lian)網(wang)(wang)等(deng)媒體(ti)中的(de)(de)(de)專家分析(xi)和(he)點評、用戶(hu)評價和(he)討論等(deng)信息，進(jin)(jin)一步了解公(gong)(gong)(gong)(gong)(gong)司(si)(si)電(dian)子商(shang)務模式(shi)的(de)(de)(de)內涵和(he)本(ben)質；最后，如果(guo)具備條件，要(yao)對(dui)分析(xi)的(de)(de)(de)案例進(jin)(jin)行公(gong)(gong)(gong)(gong)(gong)司(si)(si)實(shi)地調研，進(jin)(jin)一步把握公(gong)(gong)(gong)(gong)(gong)司(si)(si)的(de)(de)(de)基本(ben)情況和(he)商(shang)務模式(shi)特征。

系(xi)統對電子商務案(an)例基本(ben)情況的(de)(de)匯總，一(yi)般應包括案(an)例所涉及公司或項(xiang)目的(de)(de)成(cheng)立時間(jian)，發展(zhan)的(de)(de)背景、創建者(zhe)和投資(zi)主體、投資(zi)額、發展(zhan)歷程(cheng)和重要事件、業務范圍、產品或服(fu)務、行業地位(wei)和獲得的(de)(de)榮(rong)譽等(deng)基本(ben)內容(rong)。